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Societal Insights
44% of SEAs never used birth control
The Internet is where majority of respondents would prefer to learn about birth control
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Societal Insights
Is it more difficult than ever to feel grown up?
When does one truly feel like an adult?
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Environmental Sustainability
Is plant-based milk making a splash in Southeast Asia?
Soy milk dominates plant-based milk market in Southeast Asia
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Experiments
Cultural Bias: Insights from cross-cultural survey experiments.
We ran a set of controlled experiments to understand how respondents from different countries vary in their responses
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Industry
Poll clarification on essential workers
We gave ChatGPT free rein to design an entire questionnaire and analyse the results - How did that go?
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Gaming & Technology
1 in 2 Singaporeans want to buy content creation tech
Philippines take the lead with the largest number of creators and Malaysia for content creation technology ownership.
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Career
3 in 4 HR professionals experience burnout at least once a month.
Only one third of HR respondents believe their company gives high or very high importance to employee mental health.
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Gaming & Technology
Women want upskilling in AI, data, analytics
Over 8 in 10 females in Southeast Asia are interested in taking courses to develop their professional skills.
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Shopping & Retail
Hari Raya Spending: SEA consumer spending trends.
E-wallets were voted the most popular payment method in Malaysia and Indonesia for Hari Raya shopping.
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Experiments
Likert scale order can affect survey results, study finds
We discuss how flipping the polarity of numerical scales can have serious implications and the psychology behind it
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Media & Marketing
Does the internet get a say in what parents put online?
LIFESTYLE
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Research 101
Brand research vital during downturns
Consistency in market research is key to agile decision-making during rocky periods.
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