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Research 101
11 ways to shorten surveys and avoid bad data.
We outline best practices on how to design short and effective surveys.
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Research 101
How to determine the optimal sample size for your survey
We take you through 5 factors to consider when deciding on the right sample size for your research
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Research 101
Question Order Bias: Impact on survey data quality.
Unobvious ways in which question order can affect survey data
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Research 101
Survey Sample Size: Is N=1000 sufficient for accuracy?
Polls often infer opinions and behaviour of an entire population from surveying N = 1000 respondents. Is this enough?
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Research 101
Ice Cream Brand Growth: Market research beyond TikTok.
A case study of how a brand used market research successfully to drive their business outcomes outside social media
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Industry
Your guide to market research surveys
From types of surveys and essential steps to survey creation, explore our A-Z guide on market research surveys!
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Finance
Gen Z & Millennials
Poll shows desire of young people for financial freedom
Gen Zs and Millennials define financial success as more than just affluence, with 76% aiming for financial freedom
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Current Affairs
How Southeast Asia experienced the COVID-19 pandemic.
As the curtain descends on 2020, Milieu takes a look at the year that was and what lies ahead.
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Finance
Singaporeans' reactions to Yale-NUS Dissent and Resistance Course.
Yale-NUS's dissent and resistance course sparked controversy, but younger Singaporeans agree to its introduction.
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Environmental Sustainability
Young Southeast Asians' Take on Green Household Products
Across Southeast Asia, young Thais are the most open towards alternative green household products.
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Societal Insights
Year-End Reflections Across Southeast Asia
As the curtain descends on 2020, Milieu takes a look at the year that was and what lies ahead.
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Media & Marketing
World Cup Favourites 2018
Which country is Singapore supporting in World Cup 2018?
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