Featured Insights

In today’s market, staying ahead of consumer behaviour is no longer just an advantage—it’s a necessity. Consumer insights technology allows businesses to uncover hidden trends, anticipate needs, and create personalised experiences that engage customers.

When President Donald Trump took to the stage on April 2, 2025, to announce sweeping new tariffs on Southeast Asian countries, the ripple effect was immediate. It's no surprise that it's the hottest topic of the region- the new tariffs ranges from a steep 49% on Cambodian goods to 10% on imports from Singapore and Timor-Leste. But while the percentages varied, the concern across the region felt unanimous.

On April 2, 2025, President Donald Trump announced sweeping new tariffs on Southeast Asian imports, citing the need to “recalibrate trade imbalances” and “bring manufacturing back to American soil.” These tariffs vary significantly by country, hitting Vietnam (46%), Cambodia (49%), and Laos (48%) the hardest. Singapore, while facing the lowest rate of 10%, is not exempt, and neither are its consumers.

Use the VRIO framework to assess business advantages. Analyze value, rarity, imitability, and organization to strengthen competitive strategy.

Consumer research helps businesses understand their audience. Explore methods to gather insights, improve products, and enhance customer experience.

Customer satisfaction drives loyalty and growth. Learn effective strategies to enhance service and build lasting customer relationships.

Stratified sampling ensures diverse representation in research. Discover how this method helps businesses make informed decisions.

Choosing the right sampling method is key to reliable market research. Learn techniques to collect accurate, meaningful consumer insights.

Thailand's biggest holiday is just around the corner: Songkran, the Thai New Year. So what are Thai consumers planning for Songkran 2025? Milieu Insight has the answers.

“Sports Tourists: Travelling With Passion” Highlights a 63% Growth Potential in the Number of People Identified as Sports Tourists and Redefines the Sports Traveller’s Journey.”

A majority of Singapore residents view measures in the latest annual budget as inadequate to help them cope with rising costs of living, according to a new poll. 

Every year, the Singapore Budget sets the tone for the nation’s economic direction, addressing concerns like inflation, social support, and long-term growth. But how do Singaporeans really feel about it?