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Industry
SpotX, Milieu Insight partner for OTT measurement solution
Panel-based solution looks to address challenge of measuring impact of OTT ad spend on key brand metrics
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Industry
OTT Measurement: Milieu and SpotX tackle data measurement issues.
Milieu partnered with video advertising platform SpotX to launch a campaign uplift solution for OTT advertisers
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Gaming & Technology
Necessity of Productivity Monitoring Apps
As we adjust into a new normal of WFH, will the use of monitoring apps for productivity become more commonplace?
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Shopping & Retail
Opinions of Brands' Participation in Social Movements
We explore what people across Southeast Asia think about brand participation and public support for social movements.
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Gaming & Technology
Attitudes towards AI in Singapore
While some people think that AI can improve human lives, many are also wary of the dangers it brings.
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Societal Insights
Are Humans Born Good?
Are humans born with an innate moral compass, or do we begin life as a moral blank slate?
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Shopping & Retail
Opinion of Online Shopping Since Covid-19
Between Jan to June 2020, Singapore's e-commerce platforms experienced 23% growth in total web visits.
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Societal Insights
Openness to Polyamory
While unconventional, polyamory is acceptable to some, as long as consent is given by all involved parties.
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Societal Insights
Sexual Harassment
Both men and women can be victims of sexual harassment.
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Media & Marketing
Milieu x Shopee 9.9 Ad Campaign Study
We worked with Shopee to find out how their 9.9 ad campaign fared across Southeast Asia.
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Societal Insights
Opinion of Mulan (2020)
The highly-anticipated Mulan remake film was met with lacklustre response worldwide.
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Shopping & Retail
Mooncakes Preference
Nearly half of Singaporeans believe that exotic mooncakes will eventually become the new "traditional".
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