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Gen Z & Millennials
Millennials in Singapore: Perception of this generation.
A nationwide survey uncovers cracks between the different ages, raising questions on whether the young are being ignored
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Societal Insights
Impossible Foods - Would Singaporeans Try It?
75% of Singaporeans who tried Impossible Foods indicated that they were open to substituting meat with them.
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Gaming & Technology
iPhone 11 Series Release: How are Singaporeans Reacting to It?
We conducted two surveys pre and post-announcement to find out consumer attitudes towards the iPhone 11 series.
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Finance
Singaporeans' reactions to Yale-NUS Dissent and Resistance Course.
Yale-NUS's dissent and resistance course sparked controversy, but younger Singaporeans agree to its introduction.
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Media & Marketing
Cristiano Ronaldo Shopee Ad - Successful Marketing or Not?
An impressive 37% purchased from Shopee during their 9.9 Super Shopping Day Festival!
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Societal Insights
Understanding the World: How Singaporeans got it wrong.
ingaporeans take the Factfulness Quiz and these are the questions that many people got wrong!
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Societal Insights
Understanding the World: Singaporeans’ misconceptions.
Singaporeans take the Factfulness Quiz and these are the questions that many people got terribly wrong!
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Societal Insights
Understanding the World: Things Singaporeans got right.
Singaporeans take the Factfulness Quiz and these are the questions that many people got correct!
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Current Affairs
2019 Hong Kong Protests: Which Side Do Singaporeans Take?
Younger Singaporeans are more supportive of protestors in the 2019 Hong Kong protests.
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Societal Insights
​Singapore Takes the Factfulness Quiz: How Do We View the World?
Singaporeans take the Factfulness Quiz to to assess how aware we are of general global trends!
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Societal Insights
Preference for Private-Hire Rides
More Singapore males than females prefer driving themselves than taking private-hire rides.
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Societal Insights
Perceptions towards Poverty
65% of respondents in Singapore believe that poverty is a shared problem between individuals and society.
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