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Societal Insights
Preference for Private-Hire Rides
More Singapore males than females prefer driving themselves than taking private-hire rides.
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Societal Insights
Perceptions towards Poverty
65% of respondents in Singapore believe that poverty is a shared problem between individuals and society.
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Societal Insights
Willingness to Become House Husbands
More 18-29 year old Singapore males than 30-44 year old males indicated that they are willing to become house husbands.
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Societal Insights
2019 iPhone Release Pre-Announcement Study
35% of Singaporeans are likely to be purchasing the new iPhone, even before its announcement.
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Societal Insights
Parental Status and Personality Types
Parents prefer good planning than spontaneity, more so than non-parents.
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Societal Insights
"Chope" Culture in Singapore
More 45+ year olds than 18-29 year olds are not in favour of the "chope" culture in Singapore.
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Societal Insights
Greeting Neighbours in Singapore
Millennials are less likely than Gen X to greet their neighbours.
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Societal Insights
Gender and Personality Types
More Singapore females than males describe themselves as detail-oriented
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Societal Insights
Men with Makeup
Should men be as free as women to put on makeup?
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Media & Marketing
Huawei $54 National Day Promotion Study
We ran a study measuring the impact of the Huawei SGD54 promotion stunt.
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Gaming & Technology
Huawei Crisis Impact Study
Nearly a third of Singaporeans are less likely to purchase from Huawei after the SGD54 promotion.
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Personal Health & Wellness
Supporting a Loved One Getting Plastic Surgery
Singaporeans are divided on their views towards plastic surgery.
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