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Personal Health & Wellness
AIDS literacy in Singapore
On 1st December every year, World AIDS Day is celebrated to raise awareness of the virus.
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Societal Insights
Acceptance of Sugar Babies
Sugar babies sell companionship in exchange for financial and material benefits - is that acceptable?
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Personal Health & Wellness
A look into cosmetic enhancement trends in Southeast Asia.
1 in 10 Southeast Asians cite “societal pressure” as a decision factor in their choice to get cosmetic enhancements
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Societal Insights
80% of Singaporeans prefer online grocery shopping post-pandemic.
Accessibility, quality of products, and trustworthiness of online grocers are key contributors
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Environmental Sustainability
9 in 10 say lifestyle impacts environment, but few cut food waste.
Over 9 in 10 Singaporeans believe lifestyle choices impact the environment.
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Societal Insights
70% of SG residents don't need payouts urgently, but who's donating?
We find out if Singaporeans are donating part of their government payouts.
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Career
7 in 10 workers believe pay gaps exist in Singapore
According to workers, the most common type of pay gap is based on age.
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Travel
55% of SEA ready for travel; safety and budget top priorities.
‍As summer approaches, Southeast Asia is gearing up for a surge in domestic travel.
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Travel
SG relaxes on trips; Malaysians seek adventure abroad
55% of Singaporeans and Malaysians who have travelled this year plan to travel again in the next 3 months
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Current Affairs
65% optimistic about SG's economy post-rally speech.
4 in 10 feel that the economic situation will improve heading into 2024.
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Industry
5 tips to optimise your next concept test
These insights draw upon Milieu’s market research expertise in conducting concept tests for a wide range of clients
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Current Affairs
44% of SG residents are tired of Covid-19 restriction rules.
7 in 10 Singaporeans said that the Covid-19 outbreak has lasted longer than they had anticipated
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