Featured Insights

42% have had a workplace relationship – with one in four of those doing so while they or their partner were already in a relationship

Sales research helps businesses understand customer behavior, improve sales strategies, and optimize marketing efforts through data-driven insights.

Learn how to assess and increase your sales potential through strategy, training, and customer insights. Boost growth with smarter sales planning.

Qualitative research explores ideas, behavior, and experiences using interviews, focus groups, and open-ended questions. Learn how it works.

Quantitative research uses numbers and statistics to measure trends, test hypotheses, and analyze data. Learn methods and real-world uses.

Explore key sampling methods in qualitative research, like purposive, snowball, and theoretical sampling. Learn how participants are selected.

Learn how to gather and analyze data across global markets effectively. Discover strategies to understand diverse consumer behaviors and needs.

43% have had a workplace relationship – with one in four of those doing so while one or both were already in a relationship

Discover what drives Southeast Asia’s Double Day shoppers—what they buy, how they pay, and the key strategies brands need to win in each local market.

Get valuable feedback with smart post-event questions. Learn what worked, what didn’t, and how to improve future experiences.

Create better mobile insights with strong, targeted questions. A good smartphone survey reveals habits, needs, and preferences.

How do you make sure your campaign doesn’t just blend in? Simple. You ask the people who matter most: your customers.