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What makes us uniquely Singaporean? Insights from Milieu’s National Day Poll
As Singapore prepares to celebrate its 59th birthday, Milieu Insight, an award-winning survey software company in Southeast Asia, conducted a poll from July 17th to 23rd to uncover what defines the nation. The survey, involving 1,000 local respondents aged 16 and above, covered five main topics: qualities desired in future leaders, desired changes for the country, favorite National Day Parade (NDP) songs, national dishes and cravings abroad, and sentiments on national pride.

Media & Marketing
Industry
Milleu Happenings
More than 8 in 10 Singapore companies use digital ads, but face ROI issues.
Only 17% of Singapore respondents strongly agreed that there was a link between a good digital marketing strategy and increased revenue, suggesting that there is room for businesses to optimise and better leverage their digital marketing capabilities to drive further growth.

Industry
Business
How to measure Customer Satisfaction (CSAT)
When it comes to running a business, nothing’s more important than your customers’ satisfaction. Happy customers are more likely to return, spread the word about your brand, and build your reputation. To gain insight into how satisfied your customers are, you can use a metric such as Customer Satisfaction Score (CSAT). If you’re unfamiliar with CSAT, don't worry—this article will explain what it is and how you can use it for your business.

Personal Health & Wellness
Filipinos most sleepless people in Asia, 4th in the world — study
According to the 2023 study of consumer research and data analytics company Milieu Insight, Philippines had the most people in Asia (56%) who had less than seven hours of sleep per day, followed by Thailand (49%), Indonesia (44%), Vietnam (43%), Singapore (42%) and Myanmar (39%).

Business
Gen Z & Millennials
Personal Health & Wellness
Talent: Rejecting hustle culture isn’t being lazy, it’s being smart
The hustle culture and the impact it has on different generations in the workforce.
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