Klook's x Milieu travel pulse study
Written on :
August 21, 2024

✈ The joys of connection through travel! Millennials and Gen Zs across APAC are embracing shared experiences as their ultimate love language! Dive into the latest findings from Klook's Travel Pulse research which reveal that Millennials and GenZs are prioritizing shared experiences, with 9 in 10 planning to travel with loved ones 💞 Despite rising costs, 3 in 5 are ready to splurge on adventures in 2024, allocating half their budget to unforgettable experiences.

Author
Milieu Team
At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.
Latest Insights

How Southeast Asians are navigating their financial futures
Across Southeast Asia, financial planning is a deeply personal journey shaped by culture, economy, and generation. In Milieu Insight’s latest regional study, 3,000 people across Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines shared how they think about money- what drives them, what worries them, and what their goals are.

How views on marriage, family, and home ownership are evolving across Southeast Asia
What does “having it all” mean in Southeast Asia today? From the importance of marriage to the meaning of home, Milieu Insight polled 3,000 people across six countries—Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines—to explore evolving perspectives on family and life priorities across four generations: Gen Z, Millennials, Gen X, and Baby Boomers.