.avif)
Mooncakes Preference
Written on :
June 15, 2024
With the innovation of new, exotic mooncake flavours such as truffle 🍄, champagne 🥂 and durian 🤯 every year, traditional mooncakes' place in Singapore seems to be uncertain. Based on a Milieu poll, nearly half of Singaporeans believe that exotic mooncakes will eventually become the new "traditional". Should we embrace change or put efforts into preserving the tradition that we've always known?
Author
Milieu Team
At Milieu, we’re a team of curious minds who love digging into data and uncovering what drives people. Together, we turn insights into stories—and stories into action. We also run on coffee, deadlines, and the occasional meme.
Latest Insights
.png)
Survey methodology for online surveys
Imagine uncovering public opinion, tracking consumer trends, or assessing customer satisfaction—all at the click of a button. Online surveys have revolutionised data collection in today's digital world, making research faster, more accessible, and cost-effective.
.png)
What is panel research and how can you leverage it?
In an era where data fuels business success, understanding consumer behaviour has never been more critical. Companies, researchers, and policymakers rely on market research to navigate shifting trends, refine strategies, and stay ahead of the competition.
