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Research is for everyone

Milieu is about creating the best research experience, making it easily accessible and educational for everyone. We’ve put together a curated library of resources to help you design surveys and analyse data in the best possible way.

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Research 101
Product
Experiments
Research 101
Understanding margin of error in surveys and the factors that influence it
Antarika Sen
January 11, 2024
Research 101
Long survey lengths lead to bad data - Here are 11 ways to keep your survey short
Antarika Sen
January 9, 2024
Research 101
How to determine the optimal sample size for your survey
Toh Kah Yin
December 7, 2023
Experiments
How grid questions can compromise your survey data
Antarika Sen
November 12, 2023
Research 101
A complete guide to significance testing in survey research
Antarika Sen
September 19, 2023
Research 101
How a viral ice cream brand used market research to grow its audience beyond TikTok
Antarika Sen
May 12, 2023
Research 101
Is a sample size of N=1000 sufficient for accurate survey results?
Antarika Sen
January 30, 2023
Research 101
What is the Van Westendorp Pricing Study and when should we use it?
Toh Kah Yin
September 23, 2022
Research 101
Unpacking survey response bias across cultures, and tips for how to design better cross-country surveys
Antarika Sen
September 15, 2022
Research 101
Common biases in surveys and how to avoid them
Antarika Sen
April 5, 2022
Research 101
How best to use ranking questions and why multi-select questions can often be used instead
Grace Thong
December 8, 2021
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Experiments
How grid questions can compromise your survey data
Antarika Sen
November 12, 2023
Experiments
Cultural bias in cross-cultural surveys: Learnings from a series of experiments
Antarika Sen
February 23, 2023
Experiments
Would you present "Strongly Agree"​ on the top or bottom of the Likert Scale? Evidence shows that the order can significantly impact survey results
Antarika Sen
February 15, 2023
Experiments
Optimal survey length: How long survey lengths can affect data quality
Antarika Sen
April 7, 2021
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