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Societal Insights
Really Meh? Common Beliefs in Singapore
Ask Singapore: what are some common beliefs that they agree are real?
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Societal Insights
Romance and Dating Habits in Singapore & Thailand
More men celebrate Valentine's Day than women in both Singapore and Thailand.
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Societal Insights
Relationship Status and Friendships
Married couples meet their friends significantly less often than singles.
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Media & Marketing
Milieu x Shopee 9.9 Ad Campaign Study
We worked with Shopee to find out how their 9.9 ad campaign fared across Southeast Asia.
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Societal Insights
Rating Food Delivery Riders Down for Late Orders
Our poll shows that most people wouldn't rate down riders for longer waits.
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Shopping & Retail
Quiet luxury: No flash, no logo. Just understated style
In this quiet luxury era, it is all about that “if you know, you know” vibe.
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Media & Marketing
Privacy Concern of TikTok
Our survey shows that most of people in Singapore think privacy on TikTok is no different from other social media.
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Societal Insights
Public Figures and Controversies
Slightly more than half of people polled think that public figures are only guilty when allegations are proven true.
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Societal Insights
Punctuality: Mothers vs Fathers
Parents tend to be punctual, but more fathers prefer to be earlier than mothers.
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Gen Z & Millennials
Punctuality: Millennials vs Generation X
Generation X tend to be more punctual than millennials.
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Societal Insights
Preference for Private-Hire Rides
More Singapore males than females prefer driving themselves than taking private-hire rides.
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Environmental Sustainability
APAC Brand Purpose Study: Plastic Waste Concerns
A study conducted with Distillery provides facets that could help marketers relook at some of their long-held beliefs.
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