Featured Insights

We unpack the pricing model and recommend some best practices when using it.

We explain why sticking to multi-select questions might sometimes work better

Southeast Asians have different preferences when it comes to virtual influencers.

56% of Southeast Asians follow social media influencers, while 55% have a neutral impression of them

Uncovering insights into Singaporeans’ consumption of conventional cigarettes and alternative nicotine delivery products

Revealing key concerns and collective actions taken by Singaporeans in 2023.

We gave ChatGPT free rein to design an entire questionnaire and analyse the results - How did that go?

37% of people with low self-esteem experienced childhood bullying, compared to 25% among normal-high self-esteem group.

As Covid-19 cases continue to climb, people here are more concerned about catching the virus.

Brands have to do more to ensure transparency in their sustainability claims to build trust with consumers.

WhatsApp's recent announcement of its new privacy terms sparked worries about what and how users' data will be used.

Only about 4 in 10 Millennials show interest in watching the Barbie movie vs 63% of GenZs