Featured Insights

From media consumption habits to views on campaign fairness and motivations at the ballot box, Milieu Insight’s nationally representative survey highlights how political alignment informs not just voting behaviour, but also how voters engage with the electoral process.

A consumer insights team helps businesses understand customer behavior and preferences. Their analysis drives better decisions and targeted strategies.

An in-depth look at how Singaporeans felt, acted, and hoped during and after GE2025.

Milieu Insight’s post-election study of over 1,000 Singaporeans offers a rare peek into the thoughts and feelings of voters across all age groups.

A survey report should present findings clearly with data, analysis, and conclusions. Use charts and summaries for better readability and impact.

Emerging consumer trends highlight demand for personalized experiences. Data-driven insights help brands meet evolving expectations effectively.

An online panel community combines qualitative and quantitative research benefits. Explore how it enhances data collection and audience engagement.

Learn how to conduct effective online panels for valuable insights. Discover best practices to engage participants and gather accurate data.

Cost of living remain the number one concern, followed by healthcare cost and housing affordability.

A majority of voters (69%) value MPs who genuinely care about residents and speak up for Singaporeans.

Singaporeans are increasingly viewing housing as a basic need rather than a wealth-building tool.

Nearly half (49%) of Singaporeans say they already know who they’ll vote for.