Getting balanced meals daily is a challenge for many individuals who have to balance between life and work, and some of them are turning to additional support through nutritional supplements to address specific deficiencies and enhance their overall health. Moreover, the increasing understanding that mental well-being is as crucial as physical health has spurred the uptake of supplements designed to bolster cognitive function, reduce stress, and promote emotional balance, among other uses. In this study, we find out how often Southeast Asian consumers take nutritional supplements, and the purposes for doing so - including for physical and mental health purposes.

Entrepreneurship has emerged as a prominent avenue for Gen Zs and Millennials to realise their ambitions and redefine success. With a unique blend of digital fluency, a penchant for creativity, and a willingness to take risks, Gen Zs and Millennials are carving their own paths, leveraging technology, and reshaping traditional notions of work and career. In this study, we explore what Southeast Asian Gen Zs and Millennials think about starting their own businesses or side hustles.

This comprehensive study explores how the different demographics (Millenials, Gen Z, Gen X) invest and manage their finances, including their confidence in making financial investments, preferred social media platforms for learning about investments, and attitudes towards getting advice on life and health insurance. The study also delves into their current investment products and preferred content type for learning about finances.

This comprehensive study highlights the preferences and reasons behind the growing popularity of plant-based milk in Southeast Asia

This study examines public perception of Twitter in Southeast Asia, including attitudes towards Elon Musk's acquisition of the platform and its use frequency and purposes in the region.

The study explores the perceptions and experiences with ChatGPT in Southeast Asia, including their confidence levels and any concerns they may have. It also uncovers whether they plan to use ChatGPT for search purposes.

A comprehensive study examining the role of TikTok in sales and marketing, exploring marketers' dependency on the platform, profiling its users, and delving into the experiences of TikTok creators. It concludes with predictions for the future of the platform and recommendations for marketers.

The popularity of livestream shopping has skyrocketed in recent years, providing a unique and engaging way for consumers to discover and purchase products. Whether it is live product demonstrations, virtual shopping guides, or engaging social media influencer hosts, livestream shopping is changing the way consumers shop and interact with brands in Southeast Asia.

This study delves into understanding the perceptions and behaviors of Muslim consumers in the region, as they prepare for and participate in Ramadan and Hari Raya this year. This dataset uncovers their shopping habits and motivations, as well as their spending intent during this season.

Social media has played a key role in popularising daily sunscreen usage, and brands are responding by offering a wider range of options to cater to different users. In this study, we find out what users look for in their sunscreens, and the key channels for product discovery.

Southeast Asians will soon be kickstarting preparations for 2023’s Chinese New Year. Amidst high inflation and rising prices, how will spending for the festivities be affected?

We examine how popular TikTok is as a search engine when it comes to discovery of products, services, and places to visit. We also look at the type of information consumers look for on TikTok, their purchase behaviour, and attributes that set TikTok apart from traditional search engines. Together, this can help brands gain insights on consumer behaviour, motivations and purchase patterns on TikTok across different markets in Southeast Asia

With Covid-19 restrictions eased all over the world, international travel has been picking up, and Singapore travellers are no exception. In this survey, we find out the travel patterns and preferences among travellers in Singapore.

In this study, we find out the latest gaming patterns among video gamers in Southeast Asia, and how they go in tandem with gaming content and accessories purchases. We also look at some of the most common channels use to discover games, as well as advertising preferences for businesses to formulate better, data-driven marketing strategies.

Virtual try-on technologies are filling the gaps of online shopping by giving shoppers the experience of trying on products without having to be physically present in-store. We find out how receptive consumers in Southeast Asia are towards this technology as more turn towards online shopping.

In this report, we find out consumer behaviours and preferences of make up purchasers across different demographic profiles in Indonesia, also exploring their purchase behaviours from various online and offline brands and retailers.

This study explores the challenges SEA women face in understanding their health, and how they are turning to femtech for answers

This study explores opinions of sustainability claims, and how receptive shoppers in Southeast Asia are towards sustainable beauty products as the market of environmentally-conscious shoppers grow within the region.

With domestic travel still very much prevalent among the Southeast Asian market, this study reveals domestic travel plans for 2022 summer vacation across Philippines, Indonesia, Vietnam, Malaysia, Thailand as COVID-19 restrictions ease.