The Battle for Search | Is Tiktok the new search engine?
Available for SG | MY | ID | TH | VN | PH
Fieldwork conducted in October 2022
Singapore N=2,001 | Malaysia N=1,831 | Indonesia N=2,079 | Thailand N=2,002 | Vietnam N=1,306 | Philippines N= 1,830
Purchase full dataset from USD $350
We examine how popular TikTok is as a search engine when it comes to discovery of products, services, and places to visit. We also look at the type of information consumers look for on TikTok, their purchase behaviour, and attributes that set TikTok apart from traditional search engines. Together, this can help brands gain insights on consumer behaviour, motivations and purchase patterns on TikTok across different markets in Southeast Asia